The WPA & the Golden Age · See America / The Parks
Up where winter calls to play
J. Rivolta · Work Projects Administration, 1936
What it is
A silkscreen travel poster on board, "Up where winter calls to play," signed by J. Rivolta for the Work Projects Administration and dated by the Library of Congress to sometime between 1936 and 1941.
Why it matters
It was made under the WPA's Federal Art Project, the New Deal program that put designers to work and sold Americans on their own parks and pastimes. This one pitches winter sport to a Depression-era public, part of the same See America push that turned public recreation into a national argument for getting outside.
What to notice
Look at how the silkscreen lays down broad unbroken fields of flat color and hard edges, with no halftone dots or blended gradients to soften them.
A flat slope of color that still says: come up here.
Provenance
- School
- WPA — Federal Art Project (United States)
- Designer
- J. Rivolta
- Format
- Travel poster
- Poster published
- Work Projects Administration, 1936
- Source
- Library of Congress, Prints and Photographs Division · LCCN96508458 (digital ID cph.3g04510)
Rights: CLEAR. Public domain — U.S. government program work (WPA Federal Art Project), any year. Gated by the poster’s own publication year. Cleared by registry on 2026-07-18.
Format
The full-resolution, color-managed file — restored honestly, yours to print and keep.
Sized to protect print quality — this scan supports sizes up to 18x24" cleanly.
Size
$29.00
