Le Grand Siècle de l’Affiche · The Pochoir Room
Gazette du Bon Ton — "L’Embarras du Choix" (Lepape)
Georges Lepape · Gazette du Bon Ton, 1913
What it is
A Georges Lepape pochoir fashion plate, "L’Embarras du Choix," from the Gazette du Bon Ton.
Why it matters
Lepape’s simplified, almost cubist figures pushed fashion illustration toward modernism years before the rest of French graphic design caught up.
What to notice
The figure’s silhouette is built from three or four flat shapes — nothing extraneous.
The line that got there first.
Provenance
- School
- Belle Époque — the Affiche (France)
- Designer
- Georges Lepape
- Printer / house
- pochoir (hand-stencilled)
- Format
- Fashion plate (pochoir)
- Poster published
- Gazette du Bon Ton, 1913
- Source
- Wikimedia Commons
Rights: CLEAR. Public domain — U.S. 95-year rule (published 1930 or earlier). Gated by the poster’s own publication year. Cleared by registry on 2026-07-17. Lepape died in 1971 (life+70 doesn’t elapse until 2041) — this piece relies entirely on the house’s pre-1931-publication basis, not on author-death PD, unlike most of the wing’s other designers. Consistent with existing house policy; flagged since it’s more exposed than the rest.
Format
The full-resolution, color-managed file — restored honestly, yours to print and keep.
Sized to protect print quality — this scan's resolution doesn't clear our floor for a physical print, so this piece is offered as a digital download only.
Size
$29.00
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