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Le Grand Siècle de l’Affiche · The Masters
La Loïe Fuller at the Folies-Bergère — Jules Chéret, 1897
Jules Chéret · French theatrical poster, Folies-Bergère, 1897
What it is
The dancer as pure flame — Loïe Fuller mid-swirl, in the colors Chéret mixed on the stone itself.
Why it matters
Chéret invented the artistic poster, then curated its canon in Les Maîtres de l’Affiche; this is the founder of the form at full power, in the decade Paris made the street a gallery.
What to notice
The figure is drawn in light, not outline — a handful of stones doing the work of fire.
For one decade, the street was the Louvre.
Provenance
- School
- Belle Époque — the Affiche (France)
- Designer
- Jules Chéret
- Printer / house
- Imprimerie Chéret
- Format
- One-sheet
- Poster published
- French theatrical poster, Folies-Bergère, 1897
- Source
- Wikimedia Commons
Rights: CLEAR. Public domain — U.S. 95-year rule (published 1930 or earlier). Gated by the poster’s own publication year. Cleared by registry on 2026-07-17. Corrected from the original 1893 date: no Commons file matches "Chéret, 1893" exactly. Commons holds a confirmed 1897 Chéret Loïe Fuller/Folies-Bergère file (used here, full print-resolution scan) and a separate confirmed 1893 Loïe Fuller/Folies-Bergère poster by Toulouse-Lautrec (only a small 430×600 photo on Commons, not print-resolution). This entry now correctly cites the real, print-ready 1897 Chéret work rather than the unconfirmed 1893 date.
Format
The full-resolution, color-managed file — restored honestly, yours to print and keep.
Sized to protect print quality — this scan supports sizes up to 40x60" cleanly.
Size
$29.00
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