Five Schools, Built to Deepen · Plakat — the Object Poster
Kaloderma Seife, Gelée, Puder
Ludwig Hohlwein · Jugend: Münchner illustrierte Wochenschrift für Kunst und Leben, Bd. 2, Nr. 22 (1924); advertiser F. Wolff & Sohn, Karlsruhe, 1924
What it is
This is a magazine page, not a street poster: an advertisement for the Kaloderma range of F.
Why it matters
Wolff & Sohn, Karlsruhe, printed in Jugend, the Munich weekly, in issue 22 of 1924 and digitised by Heidelberg University Library. Hohlwein handles a cosmetics advert with the same flat blocked colour he brought to festival and travel posters. Kaloderma remains a trading brand name, so sell the sheet as a historical advertisement rather than as current brand material.
What to notice
Soap, gel and powder sold Hohlwein-style — a full-page advert torn from Jugend, July 1924.
One object, one word, and nothing wasted.
Provenance
- School
- Plakat — the Object Poster (Various)
- Designer
- Ludwig Hohlwein
- Format
- Advertising poster
- Poster published
- Jugend: Münchner illustrierte Wochenschrift für Kunst und Leben, Bd. 2, Nr. 22 (1924); advertiser F. Wolff & Sohn, Karlsruhe, 1924
- Source
- Universitätsbibliothek Heidelberg
Live trademark
Kaloderma — sold here as history, never adopted into this house’s own branding.
Rights: CLEAR. Public domain — U.S. 95-year rule (published 1930 or earlier). Gated by the poster’s own publication year. Cleared by registry on 2026-07-18.
Format
The full-resolution, color-managed file — restored honestly, yours to print and keep.
Sized to protect print quality — this scan supports sizes up to 11x17" cleanly.
Size
$29.00
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