THE POSTER ATLAS
← The French Wing

Chéret, Toulouse-Lautrec, Steinlen, Grasset

The Masters

Moulin Rouge, the Chat Noir, and the decade Paris made the street a gallery.

Toulouse-Lautrec’s Moulin Rouge (1891), Steinlen’s Chat Noir (1896), Grasset, pre-1931 Mucha (Gismonda, JOB), and pre-1931 Cappiello. Post-1930 Cappiello joins the denylist beside late Cassandre.

1891–1929 · France · Paris

La Loïe Fuller at the Folies-Bergère — Jules Chéret, 1897

La Loïe Fuller at the Folies-Bergère — Jules Chéret, 1897

The dancer as pure flame.

Moulin Rouge — La Goulue

Moulin Rouge — La Goulue

The poster that made lithography an avant-garde weapon.

Tournée du Chat Noir

Tournée du Chat Noir

The black cat that became a whole neighborhood’s brand.

Gismonda — Alphonse Mucha, 1894

Gismonda — Alphonse Mucha, 1894

The poster that invented "Le Style Mucha" overnight.

JOB Cigarette Papers — Alphonse Mucha, 1896

JOB Cigarette Papers — Alphonse Mucha, 1896

The smoker as a Byzantine saint, hair turned to smoke.

Lait Pur Stérilisé — Steinlen, 1894

Lait Pur Stérilisé — Steinlen, 1894

A milk advertisement, and a whole family of cats.

Chocolat Klaus — Leonetto Cappiello, 1903

Chocolat Klaus — Leonetto Cappiello, 1903

A green horse and rider, selling chocolate like a circus act.

France-Champagne — Pierre Bonnard, 1891

France-Champagne — Pierre Bonnard, 1891

The poster that made Toulouse-Lautrec want to make posters.

Exposition Eugène Grasset au Salon des Cent, 1894

Exposition Eugène Grasset au Salon des Cent, 1894

The designer, announcing his own show.

Du soleil dans un verre... Cognac Monnet

Du soleil dans un verre... Cognac Monnet

Cappiello pours the sun itself into a brandy glass -- a 1927 lithograph in molten orange.

Ambassadeurs — Yvette Guilbert, Tous les soirs

Ambassadeurs — Yvette Guilbert, Tous les soirs

Yvette Guilbert on the Ambassadeurs bill, drawn tall and narrow to fit a Paris column.

Affiches Charles Verneau — "La Rue"

Affiches Charles Verneau — "La Rue"

Steinlen's 1896 street parade for the printer Verneau — a whole Paris pavement stretched life-size across a wall.

Aperitivo digestivo Fernet-Branca

Aperitivo digestivo Fernet-Branca

Cappiello's 1911 Fernet-Branca poster, printed in Paris by Vercasson, still selling bitterness as spectacle.

Le Petit Sou, journal de défense sociale

Le Petit Sou, journal de défense sociale

A newspaper poster from the artist who spent his career drawing the people it claimed to defend.

Aristide Bruant dans son cabaret (de profil)

Aristide Bruant dans son cabaret (de profil)

Black cape, red scarf, broad hat in profile — the silhouette that turned a singer into a logo.

Indispensable aux fumeurs — Cachou Lajaunie

Indispensable aux fumeurs — Cachou Lajaunie

A 1906 lithograph pitching liquorice pastilles to smokers — 140 by 99 centimetres of pure Cappiello nerve.

Jane Avril — Jardin de Paris

Jane Avril — Jardin de Paris

Jane Avril mid-kick at the Jardin de Paris, framed by the neck of a double bass.

Caudieux

Caudieux

Lautrec's café-concert comic Caudieux barrels across the stage, all bulk and momentum, signed with the artist's monogram.

Chocolat mexicain Masson, 91 rue de Rivoli, Paris

Chocolat mexicain Masson, 91 rue de Rivoli, Paris

Grasset's 1892 chocolate poster, in the lettering variant that carries the 91 rue de Rivoli address.

Jeanne d'Arc — Sarah Bernhardt

Jeanne d'Arc — Sarah Bernhardt

Grasset armours Sarah Bernhardt as Joan of Arc — stained-glass outlines, banner and blade, in the model the actress herself approved.

Absinthe Robette

Absinthe Robette

A translucent-robed figure lifts a glass of green absinthe inside a halo of curling Art Nouveau line.

Savon Cristel, Gosselies — savon mou, garanti pur

Savon Cristel, Gosselies — savon mou, garanti pur

Soft soap sold with Art Nouveau grandeur — Privat-Livemont turns a Gosselies detergent into a lithographic reverie.

L'Escarmouche, journal illustré hebdomadaire

L'Escarmouche, journal illustré hebdomadaire

Ibels advertises a short-lived 1893 satirical weekly whose contributor list reads like a Nabis roll call.

Divan Japonais, 75 rue des Martyrs

Divan Japonais, 75 rue des Martyrs

A black-sheathed woman watches the cabaret stage while the singer above her is cropped clean off at the neck.