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Five Schools, Built to Deepen · Plakat — the Object Poster
Opel
Hans Rudi Erdt · Opel, 1911
What it is
Erdt's 1911 advertising lithograph for the German carmaker Opel is a textbook Sachplakat — object poster — the Berlin school that stripped advertising down to the product, the brand name, and a flat colour field.
Why it matters
The sheet measures about 69 by 93 centimetres. Erdt worked in the same Berlin orbit as Lucian Bernhard, and this is the reduction those designers were arguing for, done without a wasted mark.
What to notice
The Sachplakat in one move: the car, the word Opel, and nothing else.
One object, one word, and nothing wasted.
Provenance
- School
- Plakat — the Object Poster (Various)
- Designer
- Hans Rudi Erdt
- Format
- Advertising poster
- Poster published
- Opel, 1911
- Source
- Christie's
Rights: CLEAR. Public domain — U.S. 95-year rule (published 1930 or earlier). Gated by the poster’s own publication year. Cleared by registry on 2026-07-18.
Format
The full-resolution, color-managed file — restored honestly, yours to print and keep.
Sized to protect print quality — this scan supports sizes up to 11x17" cleanly.
Size
$29.00
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