Five Schools, Built to Deepen · Vienna Secession
Plakat für die Möbelfirma „Jacob & Josef Kohn" (Russisches Plakat)
Koloman Moser · Jacob & Josef Kohn, Vienna, 1904
What it is
A colour lithographic poster designed by Koloman Moser around 1904, printed by Albert Berger in Vienna at 95 x 63 cm. Its subject is a single standing barefoot woman, made to advertise the bentwood furniture firm Jacob & Josef Kohn.
Why it matters
Moser was a founding figure of the Vienna Secession, and this is that movement doing commercial work: an art poster and a sales tool at once. Kohn wanted the Russian market, so a Secession designer's flat, decorative language got pointed at moving chairs east. It marks the moment when Vienna's avant-garde and its export furniture trade shared the same wall.
What to notice
Look at how the figure is built entirely from flat colour and hard contour, with almost no shading to round her out.
Fine art, put to work selling chairs.
Provenance
- School
- Vienna Secession (Various)
- Designer
- Koloman Moser
- Printer / house
- Albert Berger, Wien
- Format
- Exhibition poster
- Poster published
- Jacob & Josef Kohn, Vienna, 1904
- Source
- MAK – Museum für angewandte Kunst, Vienna
Live trademark
Kohn (Wiener GTV Design) — sold here as history, never adopted into this house’s own branding.
Rights: CLEAR. Public domain — U.S. 95-year rule (published 1930 or earlier). Gated by the poster’s own publication year. Cleared by registry on 2026-07-18.
Format
The full-resolution, color-managed file — restored honestly, yours to print and keep.
Sized to protect print quality — this scan supports sizes up to 24x36" cleanly.
Size
$29.00
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