Five Schools, Built to Deepen · Vienna Secession
Plakat für „Frommes Kalender"
Koloman Moser · Frommes Kalender (Verlag Carl Fromme, Vienna), 1899
What it is
A colour lithograph of 1899 advertising Frommes Kalender, printed by Albert Berger in Vienna at 94.7 x 62.2 cm.
Why it matters
The composition hangs on an hourglass motif — time, being the product — with the figure and the hand-drawn display lettering treated as one flat decorative field. The copy held by the Austrian National Library comes from the Hans Sachs poster collection, the great Berlin holding assembled before the war.
What to notice
An hourglass, a woman in period dress, and lettering Moser drew himself — Vienna, 1899.
To every age its art; to art its freedom.
Provenance
- School
- Vienna Secession (Various)
- Designer
- Koloman Moser
- Printer / house
- Albert Berger, Wien
- Format
- One-sheet
- Poster published
- Frommes Kalender (Verlag Carl Fromme, Vienna), 1899
- Source
- Österreichische Nationalbibliothek, Vienna (Hans Sachs collection)
Rights: CLEAR. Public domain — U.S. 95-year rule (published 1930 or earlier). Gated by the poster’s own publication year. Cleared by registry on 2026-07-18.
Format
The full-resolution, color-managed file — restored honestly, yours to print and keep.
Sized to protect print quality — this scan supports sizes up to 18x24" cleanly.
Size
$29.00
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