Italy
The Ricordi House
Hohenstein’s Tosca (1899) and pre-1931 Dudovich.
The house that printed Italian opera and Italian advertising in the same confident hand.
1895–1930 · Italy · Milan
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Tosca — Adolfo Hohenstein, 1899
The opera poster that sold Puccini to the street.
Madama Butterfly — Leopoldo Metlicovitz, 1904
Cio-Cio-San, announced for her opera’s premiere season.
La Wally — Adolfo Hohenstein, c.1895
A second Hohenstein opera poster, from earlier in the Ricordi run.
Turandot — Leopoldo Metlicovitz, 1926
Puccini’s last opera, announced by the house that announced his first.
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Giov(a)nni Gilardini, Napoli... Ombrelli, bastoni, ventagli, ecc. ecc.
Umbrellas, walking sticks and fans, sold to Naples in 1900 with the full lithographic firepower of Ricordi's Milan presses.
Pitiecor, salute e delizia dei bambini
Pitiecor, salute e delizia dei bambini - Metlicovitz's 1900 tonic ad, a lithograph nearly three times taller than it is wide.
Falstaff. Comédie lyrique en 3 actes par A. Boito, musique de G. Verdi
Hohenstein's Falstaff, re-set in French for the opera's 1894 Paris opening.
Falstaff. Commedia lirica in 3 atti di A. Boito, musica de G. Verdi
Hohenstein's Italian bill for Verdi's last opera, printed by Ricordi at a scale meant to stop traffic.
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Edgar, dramma lirico in 3 atti di F. Fontana, musica di G. Puccini (affiche avant la lettre)
Hohenstein's colour lithograph for Puccini's Edgar - the opera poster before the letterpress was ever laid over it.
G. Ricordi & C° music publishers, London. Lays for little Ones
Hohenstein turns his opera-poster brush on a book of children's songs for Ricordi's London house, signed and dated '98.