nni%20Gilardini%2C%20Napoli...%20Ombrelli%2C%20bastoni%2C%20ventagli%2C%20ecc.%20ecc...%20-%20affiche%20-%20LM%20(Leopoldo%20Metlicovitz)%20-%20btv1b9013477f.jpg)
On your wall
Five Schools, Built to Deepen · The Ricordi House
Giov(a)nni Gilardini, Napoli... Ombrelli, bastoni, ventagli, ecc. ecc.
Leopoldo Metlicovitz (1868-1944) · Advertising poster for Giovanni Gilardini, Naples, 1900
What it is
A 1900 lithographic advertising poster by Leopoldo Metlicovitz (1868-1944) for the Neapolitan house of Giovanni Gilardini, dealer in umbrellas, walking sticks and fans - ombrelli, bastoni, ventagli, ecc. ecc.
Why it matters
Metlicovitz was one of the marquee draughtsmen at the Officine G. Ricordi & C. in Milan, the same lithographic works that printed Italy's great opera bills, and here that theatrical apparatus is turned on a shop counter's worth of accessories. A Milanese firm selling a Naples merchant to Naples, it belongs to the moment when Italian commerce learned to advertise with the same production values as its stage.
What to notice
Look at the scan closely and the grain of the lithographic stone holds even at full poster size, the physical tooth of the printing surface still legible in the ink.
Opera-house craft, spent on the price of an umbrella.
Provenance
- School
- The Ricordi House (Various)
- Designer
- Leopoldo Metlicovitz (1868-1944)
- Printer / house
- Officine G. Ricordi & C., Milano
- Format
- Advertising poster
- Poster published
- Advertising poster for Giovanni Gilardini, Naples, 1900
- Source
- Bibliothèque nationale de France · btv1b9013477f / ENT DO-1 (METLICOVITZ,Leopoldo)-ROUL
Rights: CLEAR. Public domain — U.S. 95-year rule (published 1930 or earlier). Gated by the poster’s own publication year. Cleared by registry on 2026-07-18.
Format
The full-resolution, color-managed file — restored honestly, yours to print and keep.
Sized to protect print quality — this scan supports sizes up to 40x60" cleanly.
Size
$29.00
.jpeg)
.jpg)