%20Cappiello%20-%20btv1b9015156v.jpg)
Le Grand Siècle de l’Affiche · The Masters
Aperitivo digestivo Fernet-Branca
Leonetto Cappiello · Fernet-Branca, 1911
What it is
A 1911 colour lithograph advertising poster by Leonetto Cappiello for the Milanese amaro Fernet-Branca, printed by Vercasson in Paris.
Why it matters
By 1911 Cappiello had left Belle Epoque prettiness behind for the method that made his name: one arresting figure the eye cannot escape, built to sell across a crowded street. The poster came out of his long working partnership with the Paris printer Vercasson, and it put a bitter Italian digestivo in front of a French public as pure spectacle.
What to notice
Look for how the composition stakes everything on a single figure, isolated so there is nowhere else for the eye to go.
Bitterness, sold at a glance.
Provenance
- School
- Belle Époque — the Affiche (France)
- Designer
- Leonetto Cappiello
- Printer / house
- Vercasson, Paris
- Format
- Advertising poster
- Poster published
- Fernet-Branca, 1911
- Source
- Bibliothèque nationale de France · btv1b9015156v; ENT DN-1 (CAPPIELLO,Leonetto/6)-ROUL
Live trademarks
Fernet-Branca, Branca — sold here as history, never adopted into this house’s own branding.
Rights: CLEAR. Public domain — U.S. 95-year rule (published 1930 or earlier). Gated by the poster’s own publication year. Cleared by registry on 2026-07-18.
Format
The full-resolution, color-managed file — restored honestly, yours to print and keep.
Sized to protect print quality — this scan supports sizes up to 40x60" cleanly.
Size
$29.00
.jpg)
%2C%201896%2C%20NGA%20166147.jpg)
