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Le Grand Siècle de l’Affiche · The Masters
Chocolat mexicain Masson, 91 rue de Rivoli, Paris
Eugène Grasset · Colour lithograph poster, Paris, 1892; printing-and-lettering variant carrying the '91 rue de Rivoli' address; sheet 80 × 120 cm, 1892
What it is
Grasset designed this poster for Chocolat mexicain Masson in 1892, working in the firm outline and flat decorative colour that made him a founding figure of French Art Nouveau design.
Why it matters
The BnF catalogues this sheet specifically as a printing-and-lettering variant, distinguished by the '91 rue de Rivoli' address in the text. Issued through the Affiches Artistiques of G. de Malherbe at 54 rue Notre-Dame des Champs.
What to notice
Grasset's 1892 chocolate poster, in the lettering variant that carries the 91 rue de Rivoli address.
For one decade, the street was the gallery.
Provenance
- School
- Belle Époque — the Affiche (France)
- Designer
- Eugène Grasset
- Printer / house
- Affiches Artistiques G. de Malherbe, 54 rue Notre-Dame des Champs, Paris
- Format
- Advertising poster
- Poster published
- Colour lithograph poster, Paris, 1892; printing-and-lettering variant carrying the '91 rue de Rivoli' address; sheet 80 × 120 cm, 1892
- Source
- Bibliothèque nationale de France, département Estampes et photographie · btv1b90159430
Live trademark
Chocolat Masson — sold here as history, never adopted into this house’s own branding.
Rights: CLEAR. Public domain — U.S. 95-year rule (published 1930 or earlier). Gated by the poster’s own publication year. Cleared by registry on 2026-07-18.
Format
The full-resolution, color-managed file — restored honestly, yours to print and keep.
Sized to protect print quality — this scan supports sizes up to 40x60" cleanly.
Size
$29.00
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