Le Grand Siècle de l’Affiche · The Masters
Du soleil dans un verre... Cognac Monnet
Leonetto Cappiello · Cognac Monnet, 1927
What it is
A colour lithograph advertising poster for Cognac Monnet, designed by Leonetto Cappiello and printed by Devambez in Paris in 1927.
Why it matters
Cappiello, the Livorno-born poster designer who reshaped French advertising, built his images on a single shock motif floating against a flat dark ground -- and Cognac Monnet drew one of his purest versions of the trick: sunlight, literally, poured into a glass. It sold brandy to the Paris of the late 1920s the way all his best work did, by branding the eye with one unforgettable image rather than an argument. The sheet survives at the Bibliotheque nationale de France.
What to notice
Look at how the drink glows against the dark ground -- the molten-orange glass is the only lit thing, and Cappiello lets the surrounding blackness do the shouting.
Not a drink. A caught piece of daylight, held up to be swallowed.
Provenance
- School
- Belle Époque — the Affiche (France)
- Designer
- Leonetto Cappiello
- Printer / house
- Devambez, Paris
- Format
- Advertising poster
- Poster published
- Cognac Monnet, 1927
- Source
- Bibliothèque nationale de France · btv1b52510792x; ENT DN-1 (CAPPIELLO, Leonetto /18)-GRAND ROUL
Live trademarks
Cognac Monnet, Monnet — sold here as history, never adopted into this house’s own branding.
Rights: CLEAR. Public domain — U.S. 95-year rule (published 1930 or earlier). Gated by the poster’s own publication year. Cleared by registry on 2026-07-18.
Format
The full-resolution, color-managed file — restored honestly, yours to print and keep.
Sized to protect print quality — this scan supports sizes up to 40x60" cleanly.
Size
$29.00
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