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Le Grand Siècle de l’Affiche · The Masters
France-Champagne — Pierre Bonnard, 1891
Pierre Bonnard · French advertising poster, France-Champagne, 1891
What it is
Bonnard’s advertisement for France-Champagne — a woman’s wild silhouette rendered in loose, calligraphic lithographic line.
Why it matters
Toulouse-Lautrec reportedly saw this poster on a Paris wall and decided on the spot to take up poster-making himself — a direct line from this sheet to Moulin Rouge.
What to notice
The lettering is drawn, not set — it moves with the same loose hand as the figure.
The poster that started the decade that started the wing.
Provenance
- School
- Belle Époque — the Affiche (France)
- Designer
- Pierre Bonnard
- Format
- Advertising poster
- Poster published
- French advertising poster, France-Champagne, 1891
- Source
- Wikimedia Commons
Rights: CLEAR. Public domain — U.S. 95-year rule (published 1930 or earlier). Gated by the poster’s own publication year. Cleared by registry on 2026-07-17.
Format
The full-resolution, color-managed file — restored honestly, yours to print and keep.
Sized to protect print quality — this scan supports sizes up to 40x60" cleanly.
Size
$29.00
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