Le Grand Siècle de l’Affiche · The Masters
Indispensable aux fumeurs — Cachou Lajaunie
Leonetto Cappiello · Cachou Lajaunie, 1906
What it is
Cachou Lajaunie, the little tin of liquorice breath pastilles from Toulouse, hired the era's loudest poster hand for this 1906 colour lithograph.
Why it matters
Cappiello and his printer Vercasson deliver the pitch flat and fast: an image that carries across a boulevard before the wording is read.
What to notice
A 1906 lithograph pitching liquorice pastilles to smokers — 140 by 99 centimetres of pure Cappiello nerve.
For one decade, the street was the gallery.
Provenance
- School
- Belle Époque — the Affiche (France)
- Designer
- Leonetto Cappiello
- Printer / house
- Vercasson, Paris
- Format
- One-sheet
- Poster published
- Cachou Lajaunie, 1906
- Source
- Bibliothèque nationale de France · ark:/12148/btv1b90149836
Live trademarks
Cachou Lajaunie, Lajaunie — sold here as history, never adopted into this house’s own branding.
Rights: CLEAR. Public domain — U.S. 95-year rule (published 1930 or earlier). Gated by the poster’s own publication year. Cleared by registry on 2026-07-18.
Format
The full-resolution, color-managed file — restored honestly, yours to print and keep.
Sized to protect print quality — this scan supports sizes up to 40x60" cleanly.
Size
$29.00
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