Le Grand Siècle de l’Affiche · The Masters
Lait Pur Stérilisé — Steinlen, 1894
Théophile Alexandre Steinlen · French advertising poster, Lait pur de la Vingeanne stérilisé, 1894
What it is
Steinlen’s dairy advertisement for "Lait pur de la Vingeanne stérilisé," showing children and cats gathered around a bowl of milk.
Why it matters
Steinlen turned even a milk ad into observed, affectionate street life — the same eye he brought to the Chat Noir.
What to notice
The cats are individually characterized, not decorative filler.
The most ordinary errand, drawn like it mattered.
Provenance
- School
- Belle Époque — the Affiche (France)
- Designer
- Théophile Alexandre Steinlen
- Printer / house
- lithograph (Bibliothèque nationale de France scan)
- Format
- Advertising poster
- Poster published
- French advertising poster, Lait pur de la Vingeanne stérilisé, 1894
- Source
- Wikimedia Commons
Rights: CLEAR. Public domain — U.S. 95-year rule (published 1930 or earlier). Gated by the poster’s own publication year. Cleared by registry on 2026-07-17. Corrected from the placeholder’s "Maîtres de l’Affiche plate" framing: no Maîtres de l’Affiche edition of this Steinlen milk poster exists on Commons — the real, verified file is a standalone BnF-digitized poster (1894, not 1897). Moved into The Masters collection to match; still genuinely Steinlen, still genuinely CLEAR.
Format
The full-resolution, color-managed file — restored honestly, yours to print and keep.
Sized to protect print quality — this scan supports sizes up to 40x60" cleanly.
Size
$29.00
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