Opening The Atlas
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Prepared from the source scan: surroundings removed and the sheet levelled where required. The source record remains available below.
The Posters That Went to War · Over There
Bring In Your $50, and Take Home Your Bond! Third Issue Liberty Bonds
United Cigar Stores Company, for the Third Liberty Loan, 1918
Format
Archival pigment giclée on museum-grade matte art paper, color-managed to the source scan — the flat inks and stone grain intact. The 40×60 is the room-changer.
Size
$39.00
What it is
A colour lithograph by an unnamed artist, issued under the names United Cigar Stores Company and United Cigars for the third issue of Liberty Bonds in 1918, 77 by 58 cm.
Why it matters
The Third Liberty Loan opened in April 1918, and the offer here is plain arithmetic: fifty dollars in, a bond out, carried home the same day.
What to notice
Liberty directing a well-dressed cigar smoker to buy bonds, the shop's own customer drawn into the appeal.
A cigar counter, turned into a bond window.
Provenance
- School
- The Great War Poster (United States and the world)
- Campaign
- Liberty Loans
- Format
- Political poster
- Poster published
- United Cigar Stores Company, for the Third Liberty Loan, 1918
- Source
- Library of Congress, Prints and Photographs Division · LCCN 00652403 · POS - WWI - US, no. 295 (C size) [P&P]
Rights: CLEAR. Public domain — U.S. 95-year rule (published 1930 or earlier). Gated by the poster’s own publication year. Cleared by registry on 2026-11-02. Commons licence re-read 2026-11-02 on the Commons mirror of the same LoC scan: Public domain (PD-1923, PD-Layout, PD-US-expired).
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