Zoos, Fairs, and the American City
See America / Cities & States
The FAP sold the whole country — states, cities, zoos, and winter play, not only the parks.
Beyond the national parks, the Federal Art Project’s poster shops advertised the everyday country: state fairs and city zoos, historic towns, winter sports and recreation — the same confident silkscreen flats turned on Main Street.
1936–1941 · United States

Just One Long Step to Sea Cliff, L.I.
One long stride from the fairgrounds to the Long Island shore, sold in poster-flat colour.

Visit Brookside Zoo free
A leopard prowls the width of a rare landscape-format WPA zoo poster - admission, it insists, is free.
Visit the Brookfield Zoo free Thursday, Saturday, Sunday
A polar bear anchors three free days a week, the schedule set in type beneath him.

Information - Brookfield Zoo
Hippos laid over the silhouette of Africa - a zoo's wayfinding turned into pure graphic shorthand.

Visit the zoo - Philadelphia
A hippopotamus cut in woodblock, its bulk carried by a few carved planes, gouge marks left in the ink.

Visit the zoo (three penguins)
Three penguins in carved black and white, a whole poster built from two colors and a stance.

Ephrata
A woman drawn as an angel stands in for the Ephrata Cloister, Pennsylvania's austere eighteenth-century commune.

Pennsylvania
An Amish couple in flat lithographic color, selling Lancaster County to anyone with a train ticket.

Philadelphia - Carpenters' Hall
Carpenters' Hall reduced to a handful of silkscreen flats — brick, sash, cupola, and not one wasted pass.

Visit historic Ephrata, Pennsylvania
Two angels scatter flowers over the Ephrata Cloister — Milhous at her most fraktur.

Philadelphia
Old Swedes' Church in silkscreen flats — Philadelphia's oldest standing church as a travel pitch.

See America
Two tiny figures dwarfed by a cavern's throat, scale doing all the advertising work.

See America, Welcome to Montana
A lone rider against Montana mountains, the whole range carried on three or four flat colors.

Punch & Judy
Two puppet busts, screened flat and loud, summon an audience to Punch & Judy at the Sioux City Art Center.

A trip around the world at story hour time
Two children perched on an open book look down over mountains and trees.

Story hour
A girl at a woman's knees, an open book between them: story hour, in flat silkscreen colour.

This is an adult world, its problems are up to you!
A globe and a draughtsman's compass, and a slogan that hands the reader the bill for the century.

We are all ignorant on some subjects - what is yours?
The flame of knowledge over an open book, framed in an oval, under a question aimed straight at the passer-by.

The world wants new knowledge - new skills
The earth itself as the client, and retraining as the terms of employment.

Announcing federal adult classes
Federally sponsored classes, a street address on Ontario Street, and no ornament wasted on either.

Free classes for adults - register now
A full curriculum in one breath - social studies, home-making, business, music, Americanization, language, science, arts.

Community Center
A silkscreened inventory of civic life: instruments, tools and sports gear stacked as an invitation.

Poster for the Harlem Community Art Center
Rothstein's 1938 Federal Art Project poster announcing the Harlem Community Art Center.

Visit the Zoo (Two Penguins)
Two penguins, cut in wood and printed flat, invite the whole Depression-era city to the zoo.

Ephrata (Woman as an Angel)
Katherine Milhous turns a Pennsylvania German cloister into a single winged figure in flat lithographic colour.

Lack of funds need not discourage from seeking competent medical care
A Depression-era poster that says the quiet part out loud: being broke is not a reason to stay sick.

Eat these every day
Milk, eggs, bread, meat and vegetables laid out flat and bright - the food pyramid before it was a pyramid.

Cellar ceilings must be fire-retarded
Martin Weitzman puts a couple inside a burning house and lets the building code do the rest.