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Prepared from the source scan: surroundings removed and the sheet levelled where required. The source record remains available below.
The Posters That Went to War · Over There
Don't Let Up: Keep On Saving Food
Francis Luis Mora (1874-1940) · Food conservation campaign, 1918
Format
Archival pigment giclée on museum-grade matte art paper, color-managed to the source scan — the flat inks and stone grain intact. The 40×60 is the room-changer.
Size
$39.00
What it is
A colour lithograph Francis Luis Mora drew for the food conservation campaign of 1918, printed by the Wynkoop Hallenbeck Crawford Co., 54 by 35 cm.
Why it matters
The Food Administration, set up by executive order on 10 August 1917, ran the country's food while it was at war, and this sheet told households to keep at it. Mora was a Uruguayan-born American figure painter known for his pictures of American life.
What to notice
A man standing over a fallen German soldier, with the order to keep saving set above them.
Thrift, pressed on to the end.
Provenance
- School
- The Great War Poster (United States and the world)
- Designer
- Francis Luis Mora (1874-1940)
- Printer / house
- Wynkoop Hallenbeck Crawford Co.
- Campaign
- Food Will Win the War
- Format
- Political poster
- Poster published
- Food conservation campaign, 1918
- Source
- Library of Congress, Prints and Photographs Division · LCCN 2002719775 · POS - US .M67, no. 1 (B size) [P&P]
Rights: CLEAR. Public domain — U.S. 95-year rule (published 1930 or earlier). Gated by the poster’s own publication year. Cleared by registry on 2026-11-02. Commons licence re-read 2026-11-02 on the Commons mirror of the same LoC scan: Public domain (PD-1923, PD-Layout, PD-US-expired).
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