Opening The Atlas
The next picture is on its way.
Prepared from the source scan: surroundings removed and the sheet levelled where required. The source record remains available below.
The Posters That Went to War · Over There
Eat More Cornmeal, Rye Flour, Oatmeal and Barley: Save the Wheat for the Fighters
Adolph Treidler (1886-1981) · United States Food Administration, sheet No. 103, 1917
Format
Archival pigment giclée on museum-grade matte art paper, color-managed to the source scan — the flat inks and stone grain intact. The 40×60 is the room-changer.
Size
$39.00
What it is
A colour lithograph Adolph Treidler drew for the United States Food Administration, printed by the U.S. Print & Lith. Co. of New York in 1917, 28 by 53 cm, from the Willard and Dorothy Straight Collection.
Why it matters
The Food Administration asked households to cook with other grains so that wheat could go to the troops, and the sheet names four substitutes. Treidler drew covers and advertisements for McClure's, Harper's, the Saturday Evening Post and Collier's.
What to notice
Canisters of the different flours in front, and a train of cavalry in silhouette behind them, on a long low sheet.
The pantry shelf, keeping step with the cavalry.
Provenance
- School
- The Great War Poster (United States and the world)
- Designer
- Adolph Treidler (1886-1981)
- Printer / house
- The U.S. Print & Lith. Co., New York
- Campaign
- Food Will Win the War
- Format
- Political poster
- Poster published
- United States Food Administration, sheet No. 103, 1917
- Source
- Library of Congress, Prints and Photographs Division · LCCN 2002699351 · POS - WWI - US, no. 441 (C size) [P&P]
Rights: CLEAR. Public domain — U.S. 95-year rule (published 1930 or earlier). Gated by the poster’s own publication year. Cleared by registry on 2026-11-02. Commons licence re-read 2026-11-02 on the Commons mirror of the same LoC scan: Public domain (PD-1923, PD-Layout, PD-US-expired). Adolph Treidler died in 1981; in life-plus-70 countries the work stays protected until 1 January 2052. Public domain in the US by publication before 1931; legal sign-off owed before any EU or UK order (the Dudovich precedent).
More from the Atlas
Painted Whiskers, our sister studio, will paint your pet in this school’s hand, after Help! The Woman's Land Army of America, New Jersey Division. See Yours Painted ↗