Opening The Atlas
The next picture is on its way.
Original source image. Inspect the full work before choosing a format.
Le Grand Siècle de l’Affiche · The Masters
Cacao Van Houten (Willette, 1894)
Adolphe Willette · Van Houten, 1894
Format
Archival pigment giclée on museum-grade matte art paper, color-managed to the source scan — the flat inks and stone grain intact. The 40×60 is the room-changer.
Size
$39.00
What it is
A colour lithograph by Adolphe Willette, "Demandez chez votre épicier le cacao Van Houten", dated 1894 and printed by Charles Verneau, Paris.
Why it matters
Willette was a Montmartre cartoonist of the Chat Noir circle, and Verneau printed for the same artists.
What to notice
The lettering sends the reader to the shop: ask your grocer.
The grocer's wall was where most people first met colour lithography.
Provenance
- School
- Belle Époque — the Affiche (France)
- Designer
- Adolphe Willette
- Printer / house
- Imp. Charles Verneau, 114 rue Oberkampf, Paris
- Format
- Advertising poster
- Poster published
- Van Houten, 1894
- Source
- Bibliothèque nationale de France (Gallica) · BnF btv1b9012765z
Live trademark
Van Houten — sold here as history, never adopted into this house’s own branding.
Rights: CLEAR. Public domain — U.S. 95-year rule (published 1930 or earlier). Gated by the poster’s own publication year. Cleared by registry on 2026-11-01.
More from the Atlas
Painted Whiskers, our sister studio, will paint your pet in this school’s hand, after Tournée du Chat Noir. See Yours Painted ↗