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Le Grand Siècle de l’Affiche · The Velocipede
Humber, Première Marque du Monde (1895)
Unidentified (BnF: non identifié) · Humber, 1895
Format
Archival pigment giclée on museum-grade matte art paper, color-managed to the source scan — the flat inks and stone grain intact. The 40×60 is the room-changer.
Size
$39.00
What it is
A colour lithograph for Humber, lettered "Première marque du monde" and "19 rue du 4 Septembre", dated 1895 by the BnF and printed by Affiches Camis, Paris. The designer is unidentified.
Why it matters
Humber's Paris depot on the rue du 4 Septembre is named in the lettering, the address a buyer would walk to.
What to notice
The superlative is the advertiser's own: première marque du monde.
The bicycle sold itself as freedom, and the poster sold the bicycle.
Provenance
- School
- Belle Époque — the Affiche (France)
- Designer
- Unidentified (BnF: non identifié)
- Printer / house
- Affiches Camis, Paris
- Format
- Advertising poster
- Poster published
- Humber, 1895
- Source
- Bibliothèque nationale de France (Gallica) · BnF btv1b9015036r
Live trademark
Humber — sold here as history, never adopted into this house’s own branding.
Rights: CLEAR. Public domain — U.S. 95-year rule (published 1930 or earlier). Gated by the poster’s own publication year. Cleared by registry on 2026-11-01.
More from the Atlas
Painted Whiskers, our sister studio, will paint your pet in this school’s hand, after Tournée du Chat Noir. See Yours Painted ↗