Opening The Atlas
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Prepared from the source scan: surroundings removed and the sheet levelled where required. The source record remains available below.
Five Schools, Built to Deepen · Nieuwe Kunst
Iedereen Fotografeert, Guy de Coral & Co (van Caspel, 1901)
Johann Georg van Caspel (1870-1928) · Guy de Coral & Co, Rokin 109, Amsterdam, 1901
Format
Archival pigment giclée on museum-grade matte art paper, color-managed to the source scan — the flat inks and stone grain intact. The 40×60 is the room-changer.
Size
$39.00
What it is
A colour lithograph by Johann Georg van Caspel for the camera dealer Guy de Coral & Co, Rokin 109, Amsterdam; six figures each hold a camera under the line Iedereen fotografeert.
Why it matters
In 1901 the hand camera had just reached the ordinary buyer, and the poster's claim is in its first word: everyone.
What to notice
The sheet is 815 by 1110 mm, wide enough to line the six photographers up like a group portrait.
The snapshot arrives, and the poster takes its picture.
Provenance
- School
- Plakat — the Object Poster (Various)
- Designer
- Johann Georg van Caspel (1870-1928)
- Format
- Advertising poster
- Poster published
- Guy de Coral & Co, Rokin 109, Amsterdam, 1901
- Source
- Rijksmuseum, Amsterdam · RP-P-1912-2440
Rights: CLEAR. Public domain — U.S. 95-year rule (published 1930 or earlier). Gated by the poster’s own publication year. Cleared by registry on 2026-11-01.
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Painted Whiskers, our sister studio, will paint your pet in this school’s hand, after Zoologischer Garten München. See Yours Painted ↗