Opening The Atlas
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Prepared from the source scan: surroundings removed and the sheet levelled where required. The source record remains available below.
Le Grand Siècle de l’Affiche · The Masters
Flirt, Biscuits Lefèvre-Utile
Alphonse Mucha · Flirt, Biscuits Lefèvre-Utile, 1900
Format
Archival pigment giclée on museum-grade matte art paper, color-managed to the source scan — the flat inks and stone grain intact. The 40×60 is the room-changer.
Size
$39.00
What it is
A Mucha lithograph for Flirt biscuits by Lefèvre-Utile, printed by Champenois.
Why it matters
The BnF files it under LU France and dates it 1900.
What to notice
Flirt. Biscuits Lefèvre-Utile.
For one decade, the street was the gallery.
Provenance
- School
- Belle Époque — the Affiche (France)
- Designer
- Alphonse Mucha
- Printer / house
- Imprimerie F. Champenois, Paris
- Format
- Advertising poster
- Poster published
- Flirt, Biscuits Lefèvre-Utile, 1900
- Source
- Bibliothèque nationale de France, via Gallica and Wikimedia Commons
Live trademarks
LU, Lefèvre-Utile — sold here as history, never adopted into this house’s own branding.
Rights: CLEAR. Public domain — U.S. 95-year rule (published 1930 or earlier). Gated by the poster’s own publication year. Cleared by registry on 2026-11-01.
More from the Atlas
Painted Whiskers, our sister studio, will paint your pet in this school’s hand, after Tournée du Chat Noir. See Yours Painted ↗