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Prepared from the source scan: surroundings removed and the sheet levelled where required. The source record remains available below.
Le Grand Siècle de l’Affiche · The Velocipede
Nunc est Bibendum, Michelin (O'Galop, 1913)
O'Galop (Marius Rossillon) · Michelin, 1913
Format
Archival pigment giclée on museum-grade matte art paper, color-managed to the source scan — the flat inks and stone grain intact. The 40×60 is the room-changer.
Size
$39.00
What it is
A colour lithograph by O'Galop for Michelin tyres, lettered "Nunc est Bibendum. A votre santé. Le pneu Michelin boit l'obstacle", dated 1913 by the BnF, which files it under automobiles, and printed by Chaix, Paris.
Why it matters
Chaix printed it in Paris, and the BnF keeps it with its motoring posters, though every word on it is a toast.
What to notice
The tyre drinks the obstacle: the toast is the product claim.
The bicycle sold itself as freedom, and the poster sold the bicycle.
Provenance
- School
- Belle Époque — the Affiche (France)
- Designer
- O'Galop (Marius Rossillon)
- Printer / house
- Imprimerie Chaix, Paris
- Format
- Advertising poster
- Poster published
- Michelin, 1913
- Source
- Bibliothèque nationale de France (Gallica) · BnF btv1b9012420b
Live trademarks
Michelin, Bibendum — sold here as history, never adopted into this house’s own branding.
Rights: CLEAR. Public domain — U.S. 95-year rule (published 1930 or earlier). Gated by the poster’s own publication year. Cleared by registry on 2026-11-01.
More from the Atlas
Painted Whiskers, our sister studio, will paint your pet in this school’s hand, after Tournée du Chat Noir. See Yours Painted ↗