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Prepared from the source scan: surroundings removed and the sheet levelled where required. The source record remains available below.
Le Grand Siècle de l’Affiche · The Velocipede
Peugeot, Les Fils de Peugeot Frères (1892)
Unidentified (BnF: non identifié) · Les fils de Peugeot frères, 1892
Format
Archival pigment giclée on museum-grade matte art paper, color-managed to the source scan — the flat inks and stone grain intact. The 40×60 is the room-changer.
Size
$39.00
What it is
A colour lithograph for Les fils de Peugeot frères, Valentigney (Doubs), dated 1892 by the BnF and printed by Affiches Artistiques Lemercier, 57 rue de Seine, Paris. The designer is unidentified.
Why it matters
Three years before the Vulliemin sheet, the family firm advertised under its full family name.
What to notice
The name runs across the sheet: the sons of the Peugeot brothers.
The bicycle sold itself as freedom, and the poster sold the bicycle.
Provenance
- School
- Belle Époque — the Affiche (France)
- Designer
- Unidentified (BnF: non identifié)
- Printer / house
- Affiches Artistiques Lemercier, 57 rue de Seine, Paris
- Format
- Advertising poster
- Poster published
- Les fils de Peugeot frères, 1892
- Source
- Bibliothèque nationale de France (Gallica) · BnF btv1b53235711x
Live trademark
Peugeot — sold here as history, never adopted into this house’s own branding.
Rights: CLEAR. Public domain — U.S. 95-year rule (published 1930 or earlier). Gated by the poster’s own publication year. Cleared by registry on 2026-11-01.
More from the Atlas
Painted Whiskers, our sister studio, will paint your pet in this school’s hand, after Tournée du Chat Noir. See Yours Painted ↗